Thrive Tribe

Thrive Tribe create long-term habit and behaviour change through a range of lifestyle and wellbeing programmes. I began working with them in 2020 when they were making the leap to take several of their programmes digital.

I help Thrive Tribe tell their brand story, producing and maintaining Brand and Content Style Guides and establishing editorial processes to lead and expand a content team to create high quality, engaging content. I also write and edit content for internal and client-facing communications, socials, UX and website copy, training manuals and more, adapting content style and tone of voice to match purpose and audience.

Click through on the slideshow below to see examples of how my work helps Thrive Tribe express itself and engage with audiences through a couple of their products, gloji and MAN v FAT Football.

VoucherCodes

I have sourced and published daily sales and deals content for Europe's biggest coupon site since 2012. My commercial acumen and tight on-brief copy enable me to curate money-saving offers that resonate with VoucherCodes users, driving clicks and revenue and helping the organic search performance of the business.

STUDENT.COM

Student.com is the world's leading student accommodation marketplace. I began work on this major project prior to launch and with only the sketchiest of initial briefs to work with.

I wrote and edited hundreds of detailed property listings and local area guides for UK, US, Australia and New Zealand locations that have been translated into 20 languages, all in the unique Student.com brand voice.

Click through on the slideshow below to see how my copy brings to life the dream of international study and persuades users to book with Student.com.

Thrive Tribe Digital Content

I established the editorial team for Thrive Tribe’s digital products, gloji and MAN v FAT Football. I set the tone of voice and set up content guidelines to reflect their behaviour change strategy, building the CRM and managing the production of over 800 articles and 200 recipes, and overseeing the end-to-end process from content planning right through to live content.

Testimonials

Here's what people have to say about my work and having me on their team.

“

Naomi has been integral to our digital transformation journey, leading on content strategy across our suite of digital products. She introduced scalable editorial processes and oversees end-to-end content production with the highest standards of professionalism, knowledge and detail. She has brought structure to our content strategy and provided our team with leadership, tools and roadmaps they require to meet our business goals. She truly has transformed our approach to content and provided us with a blueprint for future success.

FIONA HARDING, HEAD OF PRODUCT - THRIVE TRIBE

“

Naomi has been a key contributor to VoucherCodes over many years. Her work on sourcing and publishing offer content has been reliably outstanding thanks to her commercial awareness and eye for detail.

On the editorial side, Naomi's blog content is always well-researched, engagingly written and visually presented with skill and flair.

”

Harriet Matheson, Director Content Operations - VoucherCodes

“

Naomi's clean, clear copy perfectly captured the Student.com tone of voice and meticulously delivered against the complex brief.

In what was a very challenging project, Naomi could be absolutely relied on to deliver high-quality content on deadline at volume that was always a pleasure to read.

”

Oliver Brann, Head of Content - Student.com