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About


Naomi Migliano

 

CONTENT STRATEGIST | EDITOR | UX WRITER | COPYWRITER  

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About


Naomi Migliano

 

CONTENT STRATEGIST | EDITOR | UX WRITER | COPYWRITER  

I'm Naomi Migliano, freelance content wizard. Words are my jam. I love to help brands, big and small, to tell their story through digital media, blending skilful writing with an eye for the visual.

Are you looking to:

Supercharge your business?

Work with me if you’d like to build an authentic connection with your audience and:

  • Solidify brand awareness

  • Implement behaviour change strategies

  • Grow your audience

  • Publish high-quality content

 

Translate your brand into words?

Work with me to drive up engagement with quality writing your audience will love.

  • UX writing

  • Branding

  • Marketing

  • Behaviour change content

  • Health

  • Lifestyle

  • Travel

  • Home &
    Garden

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Copy Services


Services

Copy Services


Services

Copywriting

Whether you’re after a full copy overhaul of your website, refining your brand’s voice, embedding behaviour change strategy, or help with social media, I’m your gal. I’ve got a meticulous eye for detail and all my site content is SEO-positive and focused on audience, engagement and conversion.

  • New and revamped websites

  • Style guides, tone of voice guides and branding copy

  • Product descriptions and listings content

  • Email templates and newsletters

  • Digital copy (articles, newsletters, blogs, social posts)

  • Associated offline needs (slide decks, posters, print ads etc)


UX Writing

Do you need help crafting the words that guide your audience throughout the interface of your digital products? I use intuitive, clear, concise copy, maintaining your brand’s tone of voice and using behaviour change principles throughout to take away any pain points to build a dream of a user journey. I make digital interfaces easy to use.

Let me craft an experience to improve your audience’s experience.

Talk to me about:

  • Micro and macro copy

  • UI copy

  • In-product copy

  • User guidance


Content Strategy

Whatever your line of business, your audience will be looking online for answers to their questions. I can make sure they find you first and fast.

I will create positive experiences of your brand that will boost performance of every online channel. This could be:

  • Blog posts

  • White papers and infographics (copy and research)

  • Press releases and media packs

  • Social media posts (Facebook, X/Twitter, Instagram, LinkedIn)

I can help execute an existing strategy or work with you to develop a new plan that will result in not only growth in relevant traffic but also increasing on-site conversion as you build trust with your customers and brand equity.


Copy Workflow/Editing

Struggling to get through your editing pile? Need a hand getting a content workflow set up and running? I can help establish and manage a team of copywriters.

Increase your publishing capacity and gain the benefits of that content more quickly. 

Send me your style guide then watch your post count and traffic rapidly increase. No style guide? Let me create one for you. 


Website Management

Free up precious internal resource with my end-to-end publishing service. I can work in your CMS to upload and publish content. I am highly experienced in:

  • Wordpress

  • Squarespace

  • Bespoke in-house CMS